Marketing Planning and Strategy
Subhash C. Jain
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Կատեգորիաներ:
Տարի:
1999
Հրատարակում:
6th
Հրատարակչություն:
South-Western Educational Publishing
Լեզու:
english
Էջեր:
932
ISBN 10:
075933871X
ISBN 13:
9780759338715
Ֆայլ:
PDF, 16.82 MB
IPFS:
,
english, 1999